Â鶹ӰÊÓ

How do we convey the Boxer Spirit?

In many ways, it’s intangible: It’s the small, nurturing environment students find on our campuses. It’s the sense of belonging and family they develop with their professors and with one another. It’s the spirit of community-mindedness, of caring for one another and the world, of preparing to live lives of purpose in a global community.

The Â鶹ӰÊÓ brand is all of that — it’s the way people feel when they think of Pacific, and it’s the cues that trigger those feelings, from logos and graphics, to photos and videos, to the words we use to talk about Pacific.

The Office of Marketing & Communications manages the Â鶹ӰÊÓ brand’s representation in the world and provides a consistent framework for the entire Pacific community to convey that brand.

Through BrandFolder, our digital asset management system, we provide photos, video clips, templates, editorial standards, graphics, logos, fonts and colors to assist our employees and students in following brand standards.

Â鶹ӰÊÓ Trademark 

Products and materials created to represent Â鶹ӰÊÓ and using its name and trademarks should enhance and elevate the image of the university and augment the institutional brand identity.

The name, marks and image of Â鶹ӰÊÓ cannot be used to imply or suggest endorsement of any product or service not provided by the university, nor advocate for a political party or candidate.

The Pacific logo and brand also cannot be used in association with weapons or derogatory messages.

Commercial Use

The Â鶹ӰÊÓ logo and other marks are registered and protected by law. Vendors who sell Â鶹ӰÊÓ branded items are required to be licensed vendors and can apply for a license online via our licensing partner CLC Learfield. 

Individuals and organizations outside the university who wish to use any of the official logos or marks must first obtain written permission by contacting Marketing & Communications. Unauthorized use for public or private use is prohibited.

Campus Community Use

Â鶹ӰÊÓ employees and students may use the university name, logo and marks for academic purposes, such as on research or academic presentations associated with their studies or work at Pacific. Logo use guidelines still apply in these situations.

All materials designed for communications and promotion of Â鶹ӰÊÓ, its groups, services, and events, must contain the university’s name, logo or other symbol. 

All products that use the university’s registered and common law trade names, trademarks and service marks must be approved in advance by Marketing & Communications. The most efficient and appropriate way to obtain this approval is by ordering products through a — and all items that will be available for sale must go through a licensed vendor. When ordering for a licensed vendor, your design will automatically be forwarded to MarCom for approval before the order is produced. Products being ordered solely for internal use or as gifts do not have to be ordered from a licensed vendor, but designs must be proactively sent to MarCom for approval before production.