TORONTO -- A beverage company in the U.S. is inviting moms to let out a 鈥渜uaranscream鈥� this Mother鈥檚 Day on a designated hotline.
Molson Coors MOVO wine spritzers set up a 鈥渮ero-judgment venting hotline鈥� for mothers as part of a contest to win some of its canned wine beverages.
鈥淣ow, more than ever, moms deserve a break鈥� and a drink,鈥� said Lisa Rudman, director of North American innovation at Molson Coors in a press release. 鈥淲e realize this Mother's Day isn't going to be normal, but we're hoping to make it a little more special with a much-needed laugh and the chance to win MOVO.鈥�
The contest, which is open throughout Mother鈥檚 Day for eligible U.S. citizens, encourages mothers to call 1-833-3-SCREAM-4-WINE and vent their frustrations:
鈥淚s fifth-grade math way harder than you remember?鈥� the press release asks. Call the hotline. 鈥淣eed to sob over the banana bread you don鈥檛 have time to bake?鈥� it continues. Call the hotline.
