Â鶹ӰÊÓ

Skip to main content

Samsung's latest budget 5G smartphone takes on the iPhone SE

Samsung unveiled its new Galaxy A53 5G smartphone on March 17. (Samsung via CNN)

Samsung unveiled its new Galaxy A53 5G smartphone on March 17. (Samsung via CNN)
Share

Barely a week after Apple unveiled its first budget 5G smartphone, Samsung announced a competing model that rivals it on price.

At a brief virtual event on Thursday, Samsung showed off its new Galaxy A53 5G smartphone, which packs much of its higher-end flagship line into a more budget-friendly device. The Galaxy A53 comes with a new quad-camera system, a powerful processor, a sleek design and 5G capabilities.

But the phone's price is perhaps its biggest selling point. The A53 costs US$449 for a 128 GB model, $50 less than the prior year's model and, it just so happens, $30 less than Apple charges for an iPhone SE with the same amount of storage. (Apple also offers a 64GB version that starts at $429. The A53 does not come in that storage option.)

The apparent price war is the latest indication that smartphone makers may be betting on affordable 5G devices to entice first-time buyers and upgrades, at a time when the market feels saturated. Some analysts, however, have pointed out that there is not yet clear consumer demand for 5G.

Samsung's Galaxy and Note flagship smartphones have long overshadowed its A Series devices. But amid the economic uncertainty surrounding the pandemic, the more price-friendly line made up a majority of the company's total smartphone shipments last year, according to IDC Research.

The reason, according to Ramon Llamas, a director at IDC, is "because Samsung cleverly positions it as an upper mid-range smartphone device masquerading as an entry level device."

Beyond price, the latest version of the 6.5-inch smartphone runs on Samsung's new Exynos 5 nm processor, which helps support enhanced AI-capabilities that power, for example, improved Night mode and the ability to remove some unwanted objects in photos. The latest model also gets a significant battery bump, with the promise of two-day battery life on a single charge.

The Galaxy A53 also features a quad-camera system with an improved 64 MP main camera and high-resolution 32 MP front camera.

Last month, Samsung unveiled the latest smartphones in its flagship Galaxy S22 line and noted in a recent press release that pre-orders more than doubled those of the Galaxy S21 series.

CTVNews.ca Top Stories

The British Columbia election campaign is set to officially start today, with Lt.-Gov. Janet Austin issuing the writ for the Oct. 19 vote.

Local Spotlight

Cole Haas is more than just an avid fan of the F.W. Johnson Wildcats football team. He's a fixture on the sidelines, a source of encouragement, and a beloved member of the team.

Getting a photograph of a rainbow? Common. Getting a photo of a lightning strike? Rare. Getting a photo of both at the same time? Extremely rare, but it happened to a Manitoba photographer this week.

An anonymous business owner paid off the mortgage for a New Brunswick not-for-profit.

They say a dog is a man’s best friend. In the case of Darren Cropper, from Bonfield, Ont., his three-year-old Siberian husky and golden retriever mix named Bear literally saved his life.

A growing group of brides and wedding photographers from across the province say they have been taken for tens of thousands of dollars by a Barrie, Ont. wedding photographer.

Paleontologists from the Royal B.C. Museum have uncovered "a trove of extraordinary fossils" high in the mountains of northern B.C., the museum announced Thursday.

The search for a missing ancient 28-year-old chocolate donkey ended with a tragic discovery Wednesday.

The Royal Canadian Mounted Police is celebrating an important milestone in the organization's history: 50 years since the first women joined the force.

It's been a whirlwind of joyful events for a northern Ontario couple who just welcomed a baby into their family and won the $70 million Lotto Max jackpot last month.