TORONTO -- The European Union is determined to simplify cellphone charging, no matter what device you own.

Earlier this week, members of the European Parliament held a hearing about efforts to 鈥渉armonize鈥 charging systems across the electronics industry.

While untangling consumer frustration around the ever-changing iPhone was certainly among the group鈥檚 objectives, waste reduction was also a stated goal. Old chargers for devices including smartphones, tablets, cameras and e-readers generate more than (51 million kilograms) of electronic waste every year, according to the parliament鈥檚 executive arm.

鈥淒emand grows and with it waste and exploitation of natural resources. We are drowning in an ocean of electronic waste,鈥 said Polish member Roza Thun on Monday. 鈥淸The] Commission has to show leadership and stop letting tech giants dictate standards.鈥

The new measures mark the third time the EU commission has made efforts to reduce e-waste and encourage a common charger in the industry. The campaign initially began in 2009, when a 鈥渧oluntary approach鈥 was adopted, encouraging coordination among tech companies to produce a common smartphone charger. That agreement ended in 2014. Since then, vice president of the commission Maros Sefcovicto said, other efforts 鈥溾 of objectives. New charging solutions, including wireless charging, continue to be developed as tech giants including Apple argued that the EU was .

鈥淸The] industry proposed to continue allowing for proprietary solution instead of implementing one common charger possibility,鈥 said Sefcovicto. 鈥淭herefore, consumer convenience and the reduction of e-waste was not enhanced.鈥