DAVOS, SWITZERLAND -- Ukraine's first lady on Tuesday pressed world leaders and corporate executives at the World Economic Forum's annual gathering to do more to help her country at a time when Russia's invasion is leaving children dying and the world struggling with food insecurity.
As the anniversary of the war nears, Olena Zelenska said parents in Ukraine are in tears watching doctors trying to save their children, farmers are afraid to return to their fields filled with mines and "we cannot allow a new Chornobyl to happen," referring to the 1986 nuclear disaster as Russian missiles have pounded Ukrainian energy infrastructure for months.
"What you all have in common is that you are genuinely influential," Zelenska told attendees. "But there is something that separates you, namely that not all of you use this influence, or sometimes use it in a way that separates you even more."
She spoke as hundreds of government officials, corporate titans, academics and activists from around the world descended on the resort town. The weeklong talkfest of big ideas and backroom deal-making prioritizes global problems such as hunger, climate change and the slowing economy, but it's never clear how much concrete action emerges to help reach the forum's stated ambition of "improving the state of the world."
"We are all internally convinced that there is no such global problem that humanity cannot solve," Zelenska said. "This is more important now when Russia's aggression in Europe poses various challenges."
The war in Ukraine has killed thousands of civilians, displaced millions and jolted food and fuel markets worldwide. With the war raising inflation and expanding food insecurity in developing nations, Zelenska called it "an insult to mankind and human nature to have mass starvation."
Ukraine and Russia had been key suppliers of wheat, barley and other food supplies to Africa, the Middle East and Asia, where many were already going hungry.
About 345 million people in 82 countries are facing acute food insecurity, according to the U.N. World Food Program, up from 135 million in 53 countries before the pandemic and war in Ukraine.
Zelenska warned that the war could expand beyond Ukraine's borders and widen the crises but "unity is what brings peace back."
European Commission President Ursula von der Leyen urged the executives and leaders at Davos to keep aiding Ukraine.
"Ukraine wants to become a member of the European Union, and it is a perfect opportunity to take investment and reform to pave this way for Ukraine towards the European Union," she said after Zelenska's address. "And my call on you is: We need every helping hand on board. Ukraine deserves to have as much support as possible."
While urging unity for Ukraine, von der Leyen unveiled a major clean tech industrial plan to compete with China and the United States as the 27-nation bloc looks to remain a leader on plotting a greener future.
She said the plan would make it easier to push through subsidies for green industries and inject funding into EU-wide projects to help reach its goal of climate neutrality by 2050. The bloc also would be more forceful in countering unfair trading practices.
At Davos, a helicopter buzzed overhead as scores of notables, including former U.S. Vice President Al Gore, trudged through the snow and crisscrossed the Alpine town of 10,000 to attend panels on everything from the environment to cryptocurrencies to the fight against COVID-19.
Many minds were on the devastating Russian missile strike that hit an apartment building in the southeastern Ukrainian city of Dnipro, killing 44 people in one of the deadliest single attacks in months.
Zelenska said "there are no day offs from war" and that "everyone in Ukraine has to risk their lives every day," but added that she believed the world would unify for peace.
Her husband, President Volodymyr Zelenskyy, will be beamed in by video Wednesday to complement the in-person delegation of his wife and officials such as Minister of Digital Transformation Mykhailo Fedorov.
Davos offers a new chance for Ukrainian envoys to ramp up international support for donations of weapons like tanks and anti-rocket defenses and greater pressure to further isolate and squeeze Russia's economy.
France, the U.K., the U.S. and other nations are vowing to send increasingly powerful weapons to Ukraine, such as tanks or armored combat vehicles.
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AP journalists Masha Macpherson and David Keyton in Davos contributed.