It starts with a seemingly harmless text message:

Sender: Hi Kira, I鈥檓 hoping to make an appointment to get my dog Marvin groomed. Please let me know when.

Responder: I鈥檓 sorry, I think you have the wrong number.

Nevertheless, the sender continues to chat, gaining the recipient鈥檚 trust until they hand over money.

This technique is called 鈥減ig butchering,鈥 and it鈥檚 a form of scamming that is on the rise worldwide.

鈥淭hese scammers are trying to fatten up their own payday by first starting a chat with their victims,鈥 Cezary Podkul, a journalist with ProPublica told on Monday. 鈥淥nce they win their trust, they psychologically manipulate them to deposit larger and larger amounts of their life savings into fake brokerages and websites that the scam syndicates have set up.鈥

Podkul tracked down victims worldwide who had fallen for lies of the 鈥済ood-natured鈥 people with whom they鈥檇 struck up apparently random friendships online.

鈥淚t starts with a fake job ad that these human trafficking victims come across promising them a comfortable salary and good working conditions in a place like Cambodia, Laos, or Myanmar,鈥 Podkul explained. 鈥淚nstead, they find themselves sitting in front of a computer, looking at training materials on how to scam people online and contact them and try to get into conversations with them, to weed them out of their life savings.鈥

The term 鈥榩ig butchering鈥 evokes the compounds where victims of human trafficking end up and are forced to scam people, Podkul said. Similar to how farmers fatten pigs before slaughter, the scammers try to 鈥榝atten鈥 their paycheque by gaining and exploiting their victims鈥 trust.

Beyond text messages, the scams are also perpetrated on social media and dating platforms. Podkul says if you encounter a 鈥渇riendly stranger鈥 online, who is regaling you with stories of their profitable life, it could be a red flag.

The Canadian Centre to End Human Trafficking describes the business of human trafficking as a 鈥渓ow risk/high reward activity鈥 because the crime is difficult to track down.

鈥淗uman traffickers lure their victims by promising opportunities to make quick money. They often use catchy language in job advertisements,鈥 Aziz Froutan, a spokesperson for the organization told CTVNews.ca. 鈥淭hey are quick to adapt their business model or tactics to suit their needs and increase their profits.鈥

Unlike the sale of materials like guns or drugs, human beings can be sold multiple times for the financial or material benefit of the traffickers, the Canadian Centre to End Human Trafficking website explains.

For his piece in ProPublica, Podkul spoke with 30 victims, in Canada and other countries, all of whom who had lost money to such scams.

鈥淭he global nature of this is really unprecedented,鈥 he said. 鈥淚 talked to multiple people in Canada who were scammed as well as the U.S., Singapore, France and other countries. So it's truly a global pandemic of scams.鈥

鈥淭he RCMP is aware of what is being referred to as 'Pig Butchering' scam which functions as a romance scam,鈥 Camille Boily-Lavoie, an RCMP spokesperson told CTVNews.ca. 鈥淟ike any serious and organized fraud, the RCMP continues to assess reported cases and work with its international and domestic counterparts to combat romance scams.鈥

explains human trafficking does not need to involve a person crossing borders, it can occur within the nation.

鈥淗uman trafficking involves recruiting, moving, or holding victims to exploit them for profit, usually for sexual reasons or forced labour,鈥 the website explains.

describes human trafficking as a 鈥渕odern form of slavery.鈥 Canadian data showcases the number of police-reported incidents has been increasing since 2009. Despite the secretive and illegal nature of human trafficking, Statistics Canada explains the vast majority (96%) of victims are women and girls and one in four are victims under the age of 18.

Anyone can be a victim of labour trafficking but those at most risk are newcomers to Canada, migrant workers and people with precarious immigration status.

鈥淚ndustries generally connected with labouring trafficking include, but are not limited to, construction, agriculture, manufacturing, hospitality, food processing and restaurants."