LOS ANGELES - John McCain's presidential campaign has released a withering television ad comparing Barack Obama to Britney Spears and Paris Hilton, suggesting the Democratic contender is little more than a vapid but widely recognized media concoction.
Obama's campaign quickly responded with a commercial of its own, dismissing McCain's complaints as "baloney" and "baseless."
McCain's ad, titled "Celeb" and set to air in 11 battleground states, intercuts images of Obama on his trip to Europe last week with video of twenty-something pop stars Spears and Hilton -- both better known for their childish off-screen antics.
"He's the biggest celebrity in the world, but is he ready to lead?" the voiceover asks, noting the Illinois senator's opposition to offshore oil drilling and suggesting he would raise taxes if elected.
It was the latest effort by the GOP hopeful to cast Obama as a lightweight with little experience in leadership or governing. It also was risky for McCain's campaign to both acknowledge Obama's worldwide fame and depict it as a weakness rather than a strength.
Campaigning in Missouri, Obama said the ad, released Wednesday, was the latest example of McCain's negativity -- a theme his campaign has tried to stress lately.
"He doesn't seem to have anything positive to say about me, does he?" Obama said. "You need to ask John McCain what he's for, not just what he's against."
The Obama campaign ad, released hours after McCain's, shows images of the Arizona senator with President Bush and accuses McCain of practicing "the politics of the past." The campaign said it could air as soon as Thursday.