Why Study Marketing?
Marketing is more than sales and promotion. Prepare to understand and motivate your audience, and learn cutting-edge skills to use data to craft compelling marketing campaigns.
Effective marketing is about understanding your audience and creating content that resonates with them. It requires great storytelling, and understanding consumer behavior, analytics, and marketing channels like print, web, social, and video. Successful marketers are in demand in all fields.
Â鶹ӰÊÓ underÂ鶹ӰÊÓs with a major in business administration may choose a marketing concentration.
In the marketing concentration, you can:
- Work with expert faculty passionate about teaching the next generation of marketers.
- Gain hands-on experience through coursework, internships, and certification in top marketing tools.
- Develop technical competency, oral-communication and quantitative-reasoning skills, and library and information literacy.
- Use predictive analytics to make informed decisions about products, services, and customers.
- Develop skills in critical thinking, problem-solving, and writing.
- Cultivate the highest ethical standards.
What Can You Do with a Marketing Concentration?
Students build real-life skills through hands-on courses and internship opportunities to prepare them for a career in marketing. Pacific Â鶹ӰÊÓs find positions in public and private organizations, government, not-for-profit organizations, sales, research, advertising and promotion, management, and consulting.
College of Business Career Readiness
The College of Business Career Readiness Office offers specialized one-on-one support for students and alumni. The Career Readiness Office supports students through the college experience, develops internships programs with local businesses, and connects with Pacific’s wide alumni network in business and industry.
The Business Club organizes social events, activities, professional speakers and other workshops to help you prepare for your career. Open to business and non-business majors alike, the club offers opportunities for networking, professional development, resume building and fun!
The American Marketing Association (AMA) Club, also open to all students, helps students develop marketing skills through workshops, networking, case competitions, and community outreach.
