A video of a bride chopping her hair off during a meltdown an hour before her wedding -- seen by more than 2 million viewers worldwide on YouTube -- is a hoax.
Except that the 22-year-old aspiring actress, whose real name is Jodi Behan, really did cut her hair in the video filmed by Toronto-based Ryerson University grad Ingrid Hass.
Amid widespread debate about the clip's authenticity, titled Bride Has Massive Hair Wig Out, the video even made it onto NBC's The Today Show on Wednesday.
And on Thursday, the girls in the video will make an appearance on The Tonight Show with Jay Leno.
"I cannot believe all this," Behan wrote in an email to the Toronto Star. "It's embarrassing and exciting and overwhelming."
In the six-minute clip, Behan enters a hotel room filled with bridesmaids and complains of her bad haircut.
Then, in a burst of anger, her character, also named Jodi, takes a pair of scissors and begins furiously cutting off her hair -- repeatedly telling the camera operator to stop filming.
Bridesmaid Jessie, also her actual name, is Jodi's real sister.
"They're characters, I'll give you that," the girls' mother told the Star.
"They're great girls. But I'm not going to say any more. This is their thing."
Haas, a local performance artist, came up with the idea as a way to gain notoriety on YouTube.
"I would love to tell you all about it. I will have to hold off," Haas told the Star, without elaborating.
When asked if he thought the video was real, Toronto film director Norman Jewison told the newspaper on Wednesday that he suspected the video was staged. But he said he'd give her a job in an instant.
"Wouldn't you hire her as an actress? I sure would," Jewison said. "If she's not one, then maybe she should become one. It's hysterical."
