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    • Doja Cat, John Travolta, Ben Affleck star in Super Bowl ads

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    NEW YORK -

    The big day for marketers has arrived: The Super Bowl is advertising's biggest, glitziest stage.

    Big name advertisers from Netflix to Google paid as much as US$7 million for a 30-second spot during the game, seeking to capture the attention of the roughly 100 million viewers who tune in each year.

    To get the most out of those millions, many advertisers released their ads days ahead of the big game to maximize publicity. Ram spoofed ads for erectile dysfunction in a commercial for its Ram 1500 REV electric pickup by showing drivers worried about 鈥減remature electrification.鈥 In other ads, John Travolta and 鈥淪crubs鈥 stars Donald Faison and Zach Braff sing a T-Mobile themed version of 鈥淪ummer Nights鈥 from 鈥淕rease,鈥 Adam Driver creates multiple versions of himself for Squarespace, and Alicia Silverstone reprises her 鈥淐lueless鈥 character for the online shopping site Rakuten.

    AVOCADOS FROM MEXICO

    Anna Faris stars as Eve, who eats an avocado in the garden of Eden. Flash forward to the present day, when no one is ashamed of nudity and everyone is naked, including the Statue of Liberty.

    BOOKING.COM

    Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip 鈥渟omewhere, anywhere.鈥

    BUD LIGHT

    Actor Miles Teller (鈥淭op Gun: Maverick鈥) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.

    BUDWEISER

    In a regional ad, a diverse group of people share a six-pack of Budweiser 鈥 a voiceover by Kevin Bacon showcases the 鈥渟ix degrees of Bud.鈥 Although he's not shown, the ad is a nod to the 鈥淪ix degrees of Kevin Bacon鈥 meme 鈥 the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.

    BUSCH LIGHT

    A mountain man talks about surviving the outdoors in an ad that stars singer Sarah McLachlan spoofing her well-known and oft mocked animal-advocacy ad that uses her song 鈥淎ngel.鈥

    CROWN ROYAL

    Musician Dave Grohl thanks Canada for a variety of things that come from Canada, including Crown Royal and even football.

    DEXCOM

    Singer Nick Jonas returns for the second year in an ad that highlight's Dexcom's glucose monitoring system.

    DOORDASH

    Celebrity chef Matty Matheson, Wu-Tang Clan's Raekwon The Chef and Nickelodeon鈥檚 stop-motion-animated Tiny Chef help a DoorDash shopper find the best products.

    DORITOS

    Music stars Jack Harlow, Missy Elliott and Elton John team up in an ad for Doritos Sweet & Tangy BBQ that shows Harlow abandoning his rap career to focus on the triangle 鈥 a Doritos-shaped musical instrument.

    DOWNY UNSTOPABLES

    Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad showing actor Danny McBride 鈥 who wants to go by 鈥淒owny McBride.鈥

    DRAFTKINGS

    The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Hart's house.

    DUNKIN' DONUTS

    Ben Affleck works a drive-through window at a Dunkin' Donuts in Medford, Massachusetts, shocking customers. His wife, Jennifer Lopez, surprises him in the car line.

    E*TRADE

    The E*Trade babies are back. This time they're at a wedding to demonstrate E*Trade makes you ready for anything, including marriage, kids and college.

    FARMER'S DOG

    The subscription dog food service goes for the heartstrings with an ad showing a woman going through life's milestones with her dog.

    GENERAL MOTORS AND NETFLIX

    Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including 鈥淏ridgerton鈥 and 鈥淪tranger Things," to announce that Netflix will feature electric vehicles in its original shows.

    GOOGLE

    Google promotes its Pixel photo editing tools 鈥淢agic Eraser鈥 and 鈥淧hoto Unblur鈥 with a 90 second spot featuring Amy Schumer, Doja Cat and NBA star Giannis Antetokounmpo.

    HELLMANN'S

    The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmann's mayo 鈥 to drive home the point that Hellmann's would go well with a 鈥渉am and brie鈥 sandwich.

    JEEP

    Jeep's ad showcases a bevy of different animals from meercats to bears dancing to a tune coming from a Jeep 4xe.

    KIA

    Kia鈥檚 ad for its 2023 Telluride X-Pro SUV shows a dad making an epic trek to recover a child鈥檚 left behind 鈥渂inky.鈥

    M&Ms

    A spoof M&Ms ad shows Maya Rudolph trying to sell her fake Ma&Yas treats, which are 鈥渃andy coated clam bites. A red M&M character appears in the back with a sign saying 鈥淗elp!鈥 Mars made waves in January by announcing it would pause using its trademark M&M鈥檚 spokescandies due to backlash to their revamped, more inclusive looks.

    MICHELOB ULTRA

    Michelob Ultra's two ads are set at Bushwood Country Club, the fictional country club in 鈥淐addyshack,鈥 and star a bevy of stars and athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, soccer player Alex Morgan and boxer Canelo Alvarez.

    MOLSON COORS

    A Molson Coors ad showed a Miller Lite fan and Coors Light fan duking it out about which beverage the ad would be for. A switch at the end shows it鈥檚 really a Blue Moon ad.

    PARAMOUNT+

    Sylvester Stallone and his daughters Sophia, Scarlet and Sistine set up camp on Paramount Mountain.

    PEACOCK

    In an unusual move, Peacock's ad for its 鈥淧oker Face鈥 show starring Natasha Lyonne makes a nod to other commercials in the broadcast including ads for M&Ms and Google Pixel.

    PEPSI ZERO SUGAR

    Pepsi is running two ads starring Ben Stiller and Steve Martin that ask 鈥淕reat acting or great taste?鈥 and ask viewers to taste Pepsi Zero Sugar for themselves.

    PLANTERS

    Jeff Ross, Natasha Leggero and other comedians hold a 鈥渞oast鈥 for the Planters spokescharacter Mr. Peanut.

    POPCORNERS

    The Frito-Lay brand recreates 鈥淏reaking Bad鈥 with Bryan Cranston and Aaron Paul 鈥 but this time the duo are cooking up the PopCorners snack in their RV instead of anything illicit.

    PRINGLES

    Anyone can get their hand stuck in a Pringles can, according to Pringles' latest Super Bowl ad effort, including singer Meghan Trainor.

    RAM

    Ram's ad for its Ram 1500 REV electric pickup spoofed pharmaceutical ads for erectile dysfunction by showing drivers worried about 鈥減remature electrification.鈥

    RAKUTEN

    The online shopping site tapped 鈥淐lueless鈥 stars Alicia Silverstone and Elisa Donovan to recreate a scene from the 1995 hit and convey that Rakuten gives shoppers cash back on purchases. Designer Christian Siriano also appears as a student.

    SKECHERS

    Snoop Dogg wears different Skechers throughout the day with cameos from Martha Stewart and others.

    SQUARESPACE

    Adam Driver contemplates the fact that 鈥淪quarespace is a website that makes websites鈥 and splits into multiple versions of himself.

    T-MOBILE

    To promote its 5G home internet, John Travolta sings a version of 鈥淪ummer Nights鈥 with 鈥淪crubs鈥 stars Donald Faison and Zach Braff touting its benefits.

    TURBOTAX

    A man dances in front of a fountain to showcase the free time people will have if they let TurboTax professionals do their taxes for them.

    UBER ONE

    Uber's ad for its membership program Uber One shows hip hop mogul P. Diddy working to create a hit song for Uber One. The ad features singers of famous hits, including Montell Jordan ("This is How We Do It"), Kelis ("Milkshake"), Donna Lewis ("I Love You Always Forever"), Haddaway ("What is Love") and Ylvis ("What Does the Fox Say").

    WEATHERTECH

    The auto accessories maker showcases the fact that its factories and workers are American.

    WORKDAY

    In the first Super Bowl ad from the enterprise software company, actual rock stars Ozzy Osbourne, Billy Idol, Joan Jett and others complain that office workers shouldn't call each other 鈥渞ock stars.鈥

    Correction

    This story has been updated to correct the spelling of an NBA star's last name. It's Antetokounmpo, not Antetekoumpo.

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