CAPE BRETON ISLAND, NOVA SCOTIA -- What鈥檚 it like touching a live, great white shark? Not as you might think.

Although its skin looks perfectly smooth and sleek, it feels slightly rough. That鈥檚 to help reduce drag when they swim. And it鈥檚 just one thing we learned when one of those apex predators was lifted out of the ocean, onto a ship and right to our feet.

is a non-profit group that tags and tracks great whites in an attempt to learn about where the mysterious creatures breed and give birth. The group gives scientists and researchers a rare opportunity to study great white sharks hands on, lifting the apex predators out of the ocean. And they use a technique like no one else on the planet.

OCEARCH founder Chris Fischer repurposed an old Alaskan crab fishing ship just for this purpose. The ship鈥檚 hydraulic arm that used to lift a massive crab trap is now fitted with a platform that can be lowered into the ocean.

But the massive sharks that are guided onto that platform can be heavy enough to tip the ship over, so ballasts in the hull are filled with water as counterbalance. Believe it or not, all of that is the easy part.

Bridging an adult great white shark that鈥檚 more than four meters long and weighs more than two cows to the ship鈥檚 lift is quite another matter.

Brett McBride is one of the quietest, calmest people you could ever meet, and he likely has the craziest job of anyone you鈥檝e ever known.

Brett is a shark wrangler. A job he created, and a technique he鈥檚 honed over a decade.

A fisher by trade, he started hooking sharks the same way he鈥檇 hook any other fish. Leaving the big ship, he鈥檇 jump onto a small boat with a thick rope line, a large hook and some bait.

It seemed simple enough. But great white sharks are much bigger and stronger than anything else he鈥檇 ever fished. And once a white shark got a hook in its mouth, it would immediately dive to get free. No human can fight that.

So Brett came up with an idea. He started using large round buoys, attaching them at intervals along the thick fishing rope, closer and closer to the hooked shark鈥檚 mouth as it was being reeled in. That was a revelation.

With enough buoys floating near its head, the massive shark was unable to dive. Brett could then 鈥渨alk鈥 it back to the ship and lead it onto the submerged platform.

Brett鈥檚 final step? Jump onto the submerged platform with the great white, to ensure it got on smoothly. There鈥檚 a chance the shark can get caught on the edge of the lift, or try to turn around. So Brett holds the line that ends with a great white shark, guiding it onto the ship鈥檚 lift.

W5 Director of Photography Kirk Neff

When the platform is raised out of the water with the shark, Brett鈥檚 job is to keep it calm. A black towel over its eyes and a tube feeding water into its mouth to help it breathe is usually all it takes.

Brett鈥檚 efforts give scientists and researchers fifteen minutes with the shark to gather data, blood and tissue samples. Those will go to more than a dozen shark studies around the world. All in the hope that some day those big questions about great white shark breeding and birthing will be answered.