TORONTO -- McDonald鈥檚 Sweden has decided to open 鈥榖ee hotels鈥� in an effort to bolster the local bee population.
The company has created signage that has holes drilled into the front to provide access for 鈥渢housands of wild guests鈥� to have a home, according to the posted on the McDonald鈥檚 Sweden YouTube account.
鈥�1/3 of the food we eat is made possible by bees,鈥� the video captions state. 鈥淏ut 30% of Sweden鈥檚 wild bees are threatened by extinction.鈥�
The video details that a major obstacle is the decline of habitable spaces for the bees to live, a problem the company hopes to address with their initiative.
McDonald鈥檚 Sweden has also started building miniature 鈥榟otels鈥� on the unused backs of billboards in a partnership with outdoor advertising firm JCDecaux.
To helm the project, McDonalds鈥� teamed up with creative agency , who had previously launched the 鈥� a fully functional bee hive inside the 鈥渨orld鈥檚 smallest McDonald鈥檚鈥� in May, on World Bee Day.
