Oscars to drop Kodak name from show

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Oscars to drop Kodak name from show

The Associated Press Published Wednesday, February 22, 2012 3:29PM EST

The red carpet running along Hollywood Blvd. outside the Kodak Theatre is covered with a protective tent in preparation for the 82nd Academy Awards in Los Angeles, Calif., on Thursday, March 4, 2010. (AP / Amy Sancetta)

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LOS ANGELES - The Academy Awards will be coming to you live from the same place -- but with a different name.

Oscar organizers have agreed to drop mentions of the Kodak Theatre from Sunday's broadcast. The move follows bankruptcy proceedings for Eastman Kodak Co., which has received court approval to end its expensive naming-rights deal for the venue that's been home to the awards show for a decade.

In an interview aired Wednesday on KABC-TV in Los Angeles, Academy of Motion Pictures Arts and Sciences President Tom Sherak said the show will refer to the venue as the Hollywood & Highland Center -- after the retail and entertainment complex where the theatre is located.

Sherak says the complex's landlord had asked that Oscar organizers drop the Kodak Theatre name from the ceremony.