TORONTO -- Calls for physical distancing amid the COVID-19 pandemic are prompting Canadians to look for other ways of connecting with those around them.

Video chat is a popular tool among businesses and friend groups to maintain communication and share the latest updates on work and personal life. But these aren鈥檛 the only crowds looking to connect virtually.

Since the outbreak of coronavirus, a number of video-based dating applications have begun to surface, including and , which both offer users the ability to speed date through video chat. Even established dating apps such as Bumble are making adjustments to adapt to the new reality.

One of the latest apps helping users connect via video is , formerly known as Firstdate. Founded in Toronto, the platform features a series of paid speed dating 鈥渆vents鈥� organized by professional matchmakers from across the world. Users are hand-picked to join events based on compatibility. They meet with five people for six minutes each in an effort to find a match. The unique thing about the app, explained co-founder Chad Goodman, is that users can鈥檛 look at each other鈥檚 profiles before meeting. This is so their first impressions of one another are exactly as they would be if meeting each other for the first time in real life.

鈥淵ou know instantly when you like someone, but you have to be able to look them in the eye 鈥� you have to be able to hear their voice, feel their energy鈥ou have to be face-to-face,鈥� Goodman told CTVNews.ca over the phone on Friday. 鈥淭he idea of meeting someone in real life and feeling that moment of attraction with them, we wanted to recreate that online.鈥�

After each date, users decide whether they want to 鈥渓ike鈥� or 鈥減ass鈥� a person. If there鈥檚 mutual interest, then it鈥檚 a match and they can chat with each other after the event. The app currently has about 6,000 users and is active in more than 21 countries.

Though it was only made available to the public starting April 15, developers have been working on the app for about a year now. So while the coronavirus pandemic wasn鈥檛 necessarily the reason behind its creation, Goodman admits his app has certainly been helpful to those in the dating scene trying to adapt to the current situation.

鈥淭here's never been a more important time for human connection,鈥� he said. 鈥淚t has never been more essential for us to have those great conversations [and] to meet new people.

鈥淭he world has been forced to realize that video chat is actually a good solution for meeting up in real life.鈥�

According to Goodman, not only does video chat serve the practical purpose of helping people connect while indoors, but it also allows people to focus on what really matters when looking for a partner 鈥� a great connection. Text-based dating apps showcase some of the more superficial aspects of a person, he said. Online dating through video chat offers users a much deeper connection.

鈥淥nline, we're super selective to the person who checks off all of the right boxes 鈥� they have to have this hair color, this body type, this type of education, be inside of this career path,鈥� said Goodman. 鈥淚f you just go out and talk to someone in real life, all of those things come up secondary 鈥� you don't find out what they do for a living鈥� [or] what school they went to鈥ntil a little bit deeper in the conversation, when you've already decided if you like the person or not.鈥�

Laura Bilotta agrees. According to the matchmaker, dating coach and founder of , a dating website, people tend to place a greater emphasis on physical attraction when dating. But with physical distancing measures keeping people apart, she said this will lead people to foster deeper connections based on the values and traits they are looking for in a partner as opposed to just what they look like, and video chat is helping them do this.

鈥淚 think a lot of people are going to use this time to really connect with and get to know someone on a deeper level because now we have the time to do that鈥ather than just jumping around from person to person, never being satisfied and looking for instant gratification like we are today,鈥� Bilotta told CTVNews.ca on Friday via telephone. 鈥淚t's bringing us back down to what's really important.鈥�

The risks of dating during a pandemic

Government and health officials have been urging Canadians to practise physical distancing for weeks now. Those across the country have been asked not to leave their homes unless absolutely necessary, such as for work, to pick up food or medication, or to seek out medical assistance. It鈥檚 also advised to keep at least two metres鈥� distance from anyone when outdoors.

In a recent interview on Snapchat鈥檚 , the top expert on COVID-19 in the U.S. offered some advice to those currently in the dating scene. When asked whether or not it was OK to meet up with new people during the pandemic, Dr. Anthony Fauci replied yes, but only if people are willing to take the risk. 

鈥淓verybody has their own tolerance for risks, it depends on the level of the interaction that you want to have,鈥� said the doctor. 鈥淚f you want to go a little bit more intimate [with someone], then that鈥檚 your choice regarding a risk.鈥�

Despite this, health experts interviewed by CTVNews.ca have recommended keeping a physical distance from anyone you aren鈥檛 already living with.

Adapting to life in lockdown

Not only are individuals making adjustments to their daily behaviour as a result of the ongoing spread of COVID-19, but popular dating apps are also making changes to existing services to help users date more easily while under quarantine. , for example, recently released a bundle of customized features including a 鈥淰irtual Dating鈥� badge to let users know who is open to date via video chat. The app has also extended its distance filters to allow users to match with anyone in their country of residence.

, another dating app, has a new 鈥淒ate from Home鈥� feature where users can tell someone whether or not they're ready for a virtual date. While chatting with each other via text, a pop-up message appears asking if users would each like to connect through phone or video calls outside of the app. Answers remain private until both are ready. According to the app, this is meant to help ease the transition towards dating from home.

Since the start of the pandemic, Bilotta said she has been receiving much fewer requests than usual, for both her matchmaking and speed dating services. This has prompted her to make adjustments to her business as well.

On April 20, Bilotta launched her own online speed dating service featuring video chat. With it, users can meet up to 15 potential matches in a single event, which they must sign up and pay for. Each couple meets for five minutes with 45-second breaks in between, where users can review biographical summaries of who they鈥檙e meeting next.

鈥淚magine you get to sit in the comfort of your own home, you get to dress up a little bit鈥rab a cocktail, and meet people 鈥� it's interesting,鈥� said the dating coach.

After meeting someone, users decide whether they want to continue seeing them virtually. If there is a mutual 鈥測es鈥� from both parties, it鈥檚 a match. Users then gain access to each other鈥檚 full profiles and can continue chatting with their matches. As of now, the service is targeted towards those in the Greater Toronto Area, but Bilotta has plans to expand across the country. 

While she admitted that dating via video chat is not the same as dating in real life, she insists it鈥檚 the next best thing.

鈥淰ideo is not 100 per cent accurate [but] at least you'll have an idea of the person's personality and their character,鈥� said Bilotta. 鈥淲hen you're feeling a little more comfortable with someone, you might be able to let your guard down and be a little bit more vulnerable because you have the perception that you already kind of know them.鈥�

One of the most frustrating aspects of online dating is the fact that users can lie, explained Bilotta. Whether it鈥檚 by knocking a few years off their age or trimming their waist in photos, it鈥檚 easy for people to paint pictures of themselves that are different from reality. But incorporating video chat eliminates that, she said, not to mention wasted time.

鈥淚 think users often hide information about themselves,鈥� said the matchmaker. 鈥淲hen you see someone face-to-face, you get a [better] sense for them 鈥� you can鈥檛 get a sense for someone just by texting them.鈥�

An 鈥榦pportunity鈥� to change online dating habits

Despite the benefits of virtual dating, Bilotta said she has noticed quite a bit of reluctance towards experimenting with this new way of dating, especially among older generations who may feel intimidated or embarrassed. Goodman agrees that it can be difficult to change consumer habits, but says that the isolation brought on by coronavirus has helped encourage people to consider trying new things.

鈥淲e're living in a world where it's not easy to adopt new technologies, whatever they might be, especially not consumer technologies where you're trying to create a new behavior,鈥� explained Goodman. 鈥淚 think COVID-19 has definitely given us the opportunity to make people more open to the idea [of online dating through video chat].鈥�

This gravitation towards video chat also comes at a time when people are craving a more personalized experience from the products they interact with, Goodman said. As he put it, consumers are more interested in becoming the player in different scenarios, as opposed to just a member of the audience.

鈥淲e鈥檙e demanding to have more of a customized, tailored experience where we don't want to just view 鈥� whether that comes to TV or dating apps 鈥� we want to play,鈥� said Goodman. 鈥淲e're not just watching the bachelor go through a bunch of dates, we are the bachelor or the bachelorette.鈥�

This idea of creating a unique dating experience, along with the fact that online dating can help bring people comfort, are what make dating through video chat so popular, said Goodman. So much so that he sees it as a way people will continue to connect with each other in general going forward.

鈥淣ow that the world has gotten a taste of working from home, they've had a taste of catching up with friends on FaceTime and Zoom, [video chat] is going to substitute real life in a way we never thought was imaginable,鈥� said Goodman. 鈥淚t's very much so going to be a perfect balance between saving our time and getting that real human connection.鈥�