Less than 24 hours after Justin Trudeau was named the new leader of the Liberal Party of Canada, Tory attack ads questioning the 41-year-old鈥檚 experience have begun circulating online.
The ads were paid for by the Conservative Fund of Canada, the fundraising arm of the Conservative party.
One ad claiming that Trudeau is 鈥渋n way over his head鈥 is showcased on the newly launched website , in which the Papineau MP is shown in slow motion participating in a mock strip tease.
The video was captured at a 2011 fundraising event for the Canadian Liver Foundation in which Trudeau helped raise $1,800 by auctioning off a lunch date.
The website also features controversial quotes from Trudeau -- some that date back 14 years -- alongside positive reviews of the newly elected leader, stating that journalists have been 鈥渕ost affected鈥 by 鈥淭rudeaumania.鈥
Visitors are asked make donations on the website 鈥渟o more Canadians can watch our ads.鈥
Another attack ad acknowledges Trudeau鈥檚 famous last name but questions whether he has the experience to be Canada鈥檚 prime minister, pointing to his background as a teacher and his poor attendance record in the House of Commons. The ad lauds Conservative Prime Minister Stephen Harper鈥檚 record on job creation and the economy.
The ads follow a statement issued by the Conservatives congratulating Trudeau on his win before adding he 鈥渕ay have a famous last name, but in a time of global economic uncertainty, he doesn鈥檛 have the judgment or experience to be prime minister."
Trudeau was ready for the attacks, however, warning his supporters of the forthcoming onslaught of criticism during his acceptance speech Sunday night.
Negative Tory advertisements had plagued previous Liberal leaders Stephane Dion and Michael Ignatieff.
The Dion ads pegged that former leader as not being fit to lead, while Ignatieff was described as a 鈥渇oreigner鈥 who was simply visiting Canada after spending much of his career abroad.
This time around, however, Trudeau has managed to raise $1.3 million in party donations and is expected to retaliate with his advertisements of his own.