A career in music isn鈥檛 in Ben Affleck鈥檚 future, but at least his go-to drink at his favourite coffee chain 鈥� Dunkin鈥� 鈥� is getting easier to order.
Beginning Monday, Dunkin鈥� is launching the 鈥淒unKings Menu,鈥� a limited-time selection of food and drinks named after Affleck鈥檚 with his own musical talents (or lack thereof) in a Super Bowl ad on Sunday.
Limited-time offerings at quick-serve restaurant chains can help temporarily boost profit and sales by persuading customers to try the brand鈥檚 new items 鈥� and perhaps find some new loyal customers along the way.
Last year鈥檚 Super Bowl ad for Dunkin鈥�, which also starred Affleck, helped sell more donuts the following day 鈥渢han any other day in their history,鈥� a person close to the campaign told CNN last week. Affleck was paid close to US$10 million dollars for last year鈥檚 Dunkin鈥� commercial, according to three sources with knowledge of the partnership.
Dunkin鈥�, a privately held brand, doesn鈥檛 publicly disclose numbers, but other fast food chains have found success with celebrity-backed menus. McDonald鈥檚 catapulted sales with a Travis Scott menu in 2020, with rivals copying the idea soon after.
The 鈥淒unKings Menu鈥� includes Affleck鈥檚 favourite iced coffee, a drink that includes cream, a sweet cold foam topping and a dusting of cinnamon sugar.
Also included is the 鈥淒unKings Munchkin skewer,鈥� which includes three assorted donut holes on a skewer that, 鈥渓ike the olive in a martini, offers a playful bite to every sip,鈥� Dunkin鈥� said in a press release.
The recent Dunkin鈥� ad also starred Affleck鈥檚 buddy Matt Damon and former New England Patriots quarterback Tom Brady, who are also deeply associated with Boston where Dunkin鈥� got its start. The trio performed for Lopez, rapper Jack Harlow and Fat Joe 鈥� much to their horror 鈥� and got rejected from the recording studio.
The DunKings can 鈥渇ind solace in their setback with the anticipation of finally earning a spot on the Dunkin鈥� menu,鈥� the chain said in the release. 鈥淭his ambition leads to the creation of a drink and donut duo as whimsical as their distinctive tracksuits 鈥� a combination that captures the brand鈥檚 vibrant energy.鈥�
Affleck first appeared in a Dunkin鈥� ad during last year鈥檚 Super Bowl. The new spot marked the 鈥渓atest instalment in the 鈥楧unkin鈥� Cinematic Universe,鈥欌�� which began with a teaser for his new boy band during the Grammys two weeks ago.
A few other limited-time menu items are also dropping on Monday, exclusively through the Dunkin鈥� app, including a new egg sandwich on an everything-seasoned bagel, an iced coffee with hazelnut and whole milk and a new raspberry-flavoured iced tea.
The Dunkin-themed track suits seen in the ad are also going on sale Monday at noon ET
