TORONTO -- Cineplex says it will donate $1 from every movie purchased in its Black History Month collection to The Black Academy, an organization that aims to showcase Black talent and has called for corporate and government sponsors to step up with support.
Toronto-raised actor-brothers Shamier Anderson and Stephan James co-founded The Black Academy in early December as a permanent, year-round operation to combat discrimination and systemic racism.
The organization is also planning to launch an awards show to celebrate and uplift Black talent across Canada in the latter half of 2022.
Cineplex's Black History Month collection of more than 100 titles includes 鈥淗arriet,鈥� 鈥淗idden Figures,鈥� and 鈥淪elma,鈥� and will be available for rent or purchase throughout the month on the Cineplex Store.
Select films will also screen in Cineplex theatres in markets where cinemas are permitted to operate.
The Black Academy consulted with Cineplex on the collection.
James' acting credits include 鈥淪elma,鈥� as well as 鈥淚f Beale Street Could Talk鈥� and 鈥淩ace,鈥� which are also part of Cineplex's curated collection for Black History Month.
This report by The Canadian Press was first published Feb. 1, 2021.
