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    • Peloton classes are coming to your next Delta flight

    Peloton is partnering with Delta Airlines to bring some of its classes to the airline's in-flight entertainment systems. (Delta Airlines/CNN) Peloton is partnering with Delta Airlines to bring some of its classes to the airline's in-flight entertainment systems. (Delta Airlines/CNN)
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    It's hard to relax on a flight, but is hoping to help. The fitness company is partnering with to bring some of its classes to the airline's in-flight entertainment systems.

    Five stretching and meditation custom classes produced exclusively for Delta are now available on planes with seatback screens. The collaboration marks the first time Peloton's classes are available to or hardware, such as its treadmill and stationary bike.

    The classes range in length from five minutes to 20 minutes and will help passengers relax, stretch or fall asleep. They're taught by popular instructors, including Matty Maggiacomo, Adrian Williams and Chelsea Jackson Roberts.

    Jen Cotter, Peloton's chief content officer, said she's "surprised" when people don't realize the brand offers additional fitness classes that beyond biking or running. The company sells spin bikes and treadmills, but it also offers classes for subscribers who don't own Peloton equipment.

    "It gives us the chance for people that aren't Peloton members about this accessibility and that we have the best fitness content in the world," Cotter told CNN Business in an exclusive interview. "We know that once someone downloads the Peloton app and tries one of our classes, they're going to fall in love with Peloton."

    Stretching and meditation classes were selected as the initial classes because Peloton members frequently ask for travel-friendly exercises. Those options, which Cotter said are "critical to anyone's wellness routine," are two classes that people might not know Peloton offers.

    Peloton approached the airline for the collaboration and financial terms weren't disclosed. The classes are not available on Peloton's app and the plan is for them to be refreshed every few months.

    Delta is in the midst of revitalizing its in-flight entertainment options after it wasn't significantly changed for much of the past two years because of . For example, it recently partnered with Spotify to add podcasts and custom playlists to seatback televisions.

    Peloton is evolving into a broader as it aims to diversify beyond just selling hardware. It recently launched its first clothing collection that was in-house.

    The company is also expanding further into travel with a new website that helps and a new collection on its app called "Made for Travel," a curated selection of classes that don't need equipment such as body weight classes or outdoor running.

    The company is aiming to expand its products and attract new members who might be turned off because they think its products are exclusively for the wealthy.

    In August, Peloton cut the by roughly 20% and also began selling its The monthly price of its app, which normally costs US$12.99, was also or to members of select health insurers. It has around 900,000 people who pay for a digital-only membership.

    Peloton shares are down about 40% for the year, which has been a rocky time for the company. Some of the company's polish was of its higher-end treadmill and it issued a disappointing outlook in its most recent earnings report.

    Peloton releases earnings on Thursday.

    Correction

    An earlier version of this story incorrectly stated which company first suggested the partnership. Peloton approached Delta.

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