The Holiday season sees ready-to-wear labels pull out all the stops to create festive campaigns showing off their star products as thoughts turn to end-of-year gift lists. The campaigns all have a particular festive spirit, laced with humor, emotion and a touch of magic. Here's a look at some of the festive fashion shoots and videos out for Holiday 2016.
Mulberry and the spirit of Christmas
The brand has themed its Holiday 2016 campaign on a traditional British family Christmas, but with children playing every role (including Beau Gadson and Darcey Brown Sutton). For the moment, only Part 1 of the campaign has been released. Part 2 is expected November 28. The video was directed by Albert Moya ("American Autumn") and written by Hugo Guinness ("The Grand Budapest Hotel").
Tommy Hilfiger sets sail
The luxury ready-to-wear label has picked a sailor chic theme for its "Hilfiger Holiday Voyage" campaign, starring Tommy Hilfiger brand ambassador Gigi Hadid. The campaign, directed by Gregory Harris, shows the American model hosting a party onboard the "Hilfiger Line" ship, surrounded by musicians and accompanied by her date for the evening, Brazilian model Francisco Lachowski. Amid the glamorous ambiance, the stars showcase the brand's festive range for Holiday 2016.
Burberry pays homage to its founder
The British fashion house has dedicated its Holiday campaign to Thomas Burberry, the label's founder, telling the story of how he made the brand into an internationally renowned name. The video, entitled "The Tale of Thomas Burberry," was written by Matt Charman and directed by filmmaker Asif Kapadia. It stars Domhnall Gleeson, Sienna Miller, Dominic West and Lily James.
Victoria's Secret Angels at Vaux-le-Vicomte
The famous lingerie brand chose the sumptuous decor of the French château Vaux-le-Vicomte as the setting for its Holiday campaign. Seven Angels flew into France to star in the video: Stella Maxwell, Elsa Hosk, Taylor Hill, Romee Strijd, Sara Sampaio, Josephine Skriver and Jasmine Tookes. Entitled "A Very Private Affair," it's the sexiest of the season's campaigns.
Street style from Michael Kors
Michael Kors signed up four it girls for its "Michael Kors The Walk" campaign, with Sofia Richie, Ming Xi, and sisters Simi and Haze Khadra. The stars were photographed in the streets of New York by Tommy Ton, and can also be seen in a video from Peter Szollosi. This is the second edition of "The Walk," an interactive online shopping experience that sees fans of the brand publish photos of themselves sporting Michael Kors creations on Instagram and Twitter, accompanied by the hashtag #SidewalkSpotted.
