It takes four hands, or two people, to open the box surrounding the new 鈥榗onsent condom鈥� created by Argentinian ad agency BBDO, in the hopes to raise awareness and highlight the importance of consent in sexual relationships.
BBDO Argentina created the 鈥榗onsent pack鈥� of condoms for company Tulipán (which sells adult toys and condoms) and is handing them out to the public in bars and at events around Buenos Aires.
The condoms will be available for purchase later this year, with plans to sell the product online in the future.
The packaging requires four hands to push on 鈥榖uttons鈥� along the sides and top of the box to open, unlocking the condom inside.
鈥淚f they don鈥檛 say yes, it means no,鈥� says the tagline. 鈥淐onsent is the most important thing in sex.鈥�
The product received mixed reviews online, as some argued it 鈥溾�� in the #MeToo era, and others saying 鈥� as a rapist is not likely to care whether or not they have a condom on when they assault someone.
The product was created partly in response to the survey of 30,000 people that only 14.5% of Argentinian men regularly used a condom, 65% said they occasionally used condoms and 20.5% said they鈥檝e never used protection.
This is not the first time that technology around sexual boundaries has been tested in South America.
Last year ad agency partnered with Schweppes and launched the 鈥樷�� campaign in Brazil, which centered around a dress that had sensors sewn into it to record how many times the wearer was touched, and where.
In one night, three female testers wore the dress to the Sao Paolo nightclub, where data showed they were touched 157 times in less than four hours. That averages out to more than 40 nonconsensual touches per hour.
Like the dress, the 鈥榗onsent condom鈥� is not meant to be a solution for sexual assault, but a tool for opening dialogue about sexual relationships, boundaries, consent and social behaviour.
