Â鶹ӰÊÓ

Skip to main content

Alaska Airlines has created a coffee that it says tastes better in the sky

Share
NEW YORK -

Drinking bad coffee is just one of the many downsides of flying. Alaska Airlines thinks it has a solution.

Alaska has created a custom blend with Portland-based roaster Stumptown to make a coffee that's immune from the altitude-changing effects that airborne-served coffee typically creates, including tasting bitter and weak.

The custom coffee, a first for a major airline, will exclusively be served on every Alaska flight, including its regional carrier Horizon Air, by December 1.

Taste and smell are inextricably combined and people's sense of smell is significantly altered in the sky. Food and drinks taste different because pressurized cabins lower blood oxygen levels, which reduces the ability of olfactory receptors (i.e. the ability to smell). The extremely dry air of the cabin, with its humidity levels lower than that of the Sahara Desert, also affects the nose.

To combat those effects, Alaska turned to Stumptown's Holler Mountain, a medium-dark blend, for the base, then infused it with punchier notes that taste like marshmallows, browned butter and toffee as well as a "delicate hint" of citrus oils and cherry essence. As a result, the coffee's notes have a more "complex" taste when consumed in the air.

The coffee has been in development for a year, with the airline telling CNN that 20 different versions were tested, including during flights and with blind surveys. Alaska even taste-tested the blend with creamer and Biscoff cookies to "ensure the best combination."

However, the freshly brewed partnership with Stumptown means that Alaska is ending its decade-long partnership with fellow Seattle-based coffee company, Starbucks. Alaska said it is "grateful to our friends at Starbucks and proud to have served their coffee on board our flights for years." (Delta Air Lines, which has a major hub in Seattle, still serves Starbucks on its flights).

"Airplane coffee is often a joke for many travellers," Edward Russell, editor of the Airline Weekly newsletter for travel industry publication Skift, told CNN. "That's why airlines often try to up their game with various global coffee brands; despite that, most onboard options are mediocre."

He added that he doubts the custom coffee will attract new customers to the airline, but the new partnership with Stumptown "looks more like what the airline does best," which is boost businesses from the Pacific Northwest. Other regional companies served on Alaska include Tillamook cheeses, Salt & Straw ice cream and Straightaway canned cocktails.

CTVNews.ca Top Stories

Vigars passed away peacefully in a B.C. hospital earlier this week. He was 78.

A British Columbia First Nation says at least 55 children died or disappeared while attending a residential school near Williams Lake, more than triple the number recorded for the institution in the National Centre for Truth and Reconciliation memorial register.

5 things not to say to a grieving friend

It’s almost impossible to know what to say to someone in the throes of grief. We all want to say something comforting. Very few of us know what that is.

Two young men are facing second-degree murder charges in connection with the fatal fire in Old Montreal that killed Léonor Geraudie, 43, and her daughter Vérane Reynaud-Geraudie on Oct. 4.

A woman from Montreal's South Shore appeared in court on Friday on charges of aggravated assault after allegedly scalding a 10-year-old boy with boiling water more than one week ago.

The Canadian Food Inspection Agency (CFIA) has issued a recall for Rana brand Tagliatelle Seasoned White Chicken and Mushroom sauce, citing possible Listeria contamination.

Sometimes love is written in the stars, but for one couple, it’s written in the aurora borealis.

Local Spotlight

James Taylor never expected to be walking home with a bag full of groceries he didn't buy.

This weekend marks the fifth anniversary of a large blizzard that paralyzed Manitoba.

There was an eye-catching mix of rainbows and lightning over Vancouver following a brief downpour this week.

Jeff Warner from Aidie Creek Gardens in the northern Ontario community of Englehart has a passion for growing big pumpkins and his effort is paying off in more ways than one.

Saskatchewan’s Jessica Campbell has made hockey history, becoming the first ever female assistant coach in the National Hockey League (NHL).

Have you ever seen videos of hovercrafts online or on TV and thought, 'Wow, I wish I could ride one of those.' One Alberta man did, and then built his own.

A B.C. couple is getting desperate – and creative – in their search for their missing dog.

Videos of a meteor streaking across the skies of southern Ontario have surfaced and small bits of the outer space rock may have made it to land, one astronomy professor says.

A unique form of clouds made an appearance over the skies of Ottawa on Sunday evening.