MONTREAL - It's a sign of the times in Quebec.
Candidates and party officials say constituents are telling them to cut back on election signs.
For the most part, they seem to be listening.
Liberal spokesman Michel Rochette says his party is using roughly 50 per cent fewer signs compared with last year's campaign.
And on average, Rochette says they have shrunk the size of the signs in by half.
Both the Liberals and the Action democratique du Quebec have also switched to 100 per cent recyclable signs penned with eco-friendly ink.
The Parti Quebecois, meanwhile, says its signs end up being donated to schools and community organizations.
Andre Lafrance, a communications professor at the University of Montreal, says fewer signs will likely have little bearing on the election's outcome.
He says in most cases voters base their decision on the party leader, not the local candidate no matter how many signs he or she puts in the ground.