It's been a rough few weeks for Peloton.
And to round it off, another TV show character experienced a heart attack on the interactive bike — this time (spoiler alert) it's Mike Wagner (David Costabile) on the season 6 premiere of Showtime's "Billions."
Last month, Peloton saw an 11% stock drop immediately after the fictitious Mr. Big of "Sex and the City" fame on the show's HBO Max streaming reboot. (HBO Max, like CNN, is part of AT&T's WarnerMedia division.)
Peloton said in a statement that although they understand why their products are sometimes featured in television shows, they did not agree for their brand and IP to be used on "Billions."
"As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives," a Peloton spokesperson said.
But unlike Mr Big, Wags survives — and the show even makes a nod to the "Sex and the City" plot, which was added in post production, .
"I'm not going out like Mr. Big," Wags says in the "Billions" season premiere.
Peloton's share price plunged more than 75% in 2021, and the company hasn't fared much better so far this year. The stock is down nearly 25% and trading at its lowest level in nearly two years.
CNBC reported Thursday that Peloton was considering pausing production of its low-end bike for two months, but CEO John Foley "rumors that we are halting all production of bikes and Treads" as "false."
Peloton became a staple for many during stay-at-home restrictions. But now consumers are returning to gyms, and the company has faced some PR headaches involving everything from crises befalling fictional television characters to product recalls. There is also more competition from upstarts selling cheaper bikes.
After Mr. Big's death on the show, Peloton a tongue-in-cheek ad in response. The company soon in the wake of allegations against Mr. Big actor, Chris Noth, who was in the ad.
Peloton was trading at US$27.06 at Friday's close.
- CNN Business' Paul R. La Monica contributed to this report.
A $2.14-billion federal loan for an Ottawa-based satellite operator has Canadian politicians arguing about whether American billionaire Elon Musk poses a national security risk.
Specialist divers surveying the wreckage of the US$40 million superyacht that sank off Sicily in August, killing seven people including British tech tycoon Mike Lynch, have asked for heightened security to guard the vessel, over concerns that sensitive data locked in its safes may interest foreign governments, multiple sources told CNN.
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The British Columbia election campaign is set to officially start today, with Lt.-Gov. Janet Austin issuing the writ for the Oct. 19 vote.
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The British Columbia election campaign is set to officially start today, with Lt.-Gov. Janet Austin issuing the writ for the Oct. 19 vote.
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Donald Trump returned to North Carolina on Saturday, stumping in the southern battleground state with direct appeals to women, claiming he would be a better champion for them than U.S. Vice President Kamala Harris, who is vying to become the first female president.
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The owner of the shuttered Three Mile Island nuclear power plant said Friday that it plans to restart the reactor under a 20-year agreement that calls for tech giant Microsoft to buy the power to supply its data centers with carbon-free energy.
Lebanese authorities on Thursday banned walkie-talkies and pagers from being taken on flights from Beirut airport, the National News Agency reported, after thousands of such devices exploded during a deadly attack on Hezbollah this week.
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Jonathan Aranda homered for the second consecutive game, helping Taj Bradley and the Tampa Bay Rays beat the Toronto Blue Jays 3-2 on Saturday.
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The Lethbridge Hurricanes kicked off the 2024-25 season on a winning note Friday night, defeating the Edmonton Oil Kings 3-1 in a game played at VisitLethbridge.com Arena.
A northern Ontario man is facing a $12,000 fine after illegally shooting a moose near the Batchawan River.
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A 26-year-old driver from Surrey, B.C., has been charged with three counts of criminal negligence causing death and bodily harm in a crash that killed two youths in northern Ontario last year.
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