After McDonald's became a smash success, McDonald's is creating another celebrity meal. This time, the fast-food chain is partnering with Latin pop superstar J Balvin.
The aptly titled "J Balvin Meal" includes all of his favorites together: a Big Mac, medium fries with ketchup and an Oreo McFlurry. The combination goes on sale Monday through November 1 in the United States. Prices vary depending on region, but customers who order the meal on the will get the Oreo McFlurry for free.
McDonald's is partnering with a hugely popular and award-winning artist with massive appeal. is currently the third-most streamed artist in the world on Spotify with 56 million monthly listeners. The 35-year-old is commonly referred to as the "Prince of Reggaeton" and has collaborated with Cardi B, Dua Lipa and Bad Bunny.
"He's always been a regular at McDonald's restaurants during his concert tours, and now we're excited to bring his go-to order to our menus across the US," said Morgan Flatley, McDonald's US chief marketing officer, in a statement. The company said more surprises with J Balvin will roll out in the coming weeks.
His meal will begin when Scott's limited-time deal ends, with the burger chain likely hoping the deal provides a similar boost. Scott's meal was so popular that some restaurants to make it, which consisted of a Quarter Pounder with cheese, bacon and lettuce, a Sprite, and a side of fries with BBQ dipping sauce.
Fast food chains like McDonald's operate on razor-thin profit margins, so help them stand out from the competition. Quick-serve restaurants are also trying to steer customers to their apps, which boost loyalty and sales.
Similar to Scott's meal, J Balvin's meal doesn't include any new ingredients. Rather, it's repackaging existing products to create buzz without becoming a strain on employees to learn something new, according to R.J. Hottovy, restaurant analyst at Morningstar.
He said that it reminds him of , "which used ingredients that were already on its menu, but marketed in a way to generate interest from a specific set of consumers." The meals, which are only sold on Chipotle's app, helped it following its 2019 launch.
Investors will learn if these celebrity-powered stunts are successful when McDonald's releases its third-quarter earnings, likely later this month.
