She may be a Barbie girl in a Barbie world, but the boundaries between Barbieland and real life blurred for Margot Robbie during the whirlwind international press tour for the Greta Gerwig-directed movie.
On July 12, Robbie attended the film鈥檚 London premiere in her most extravagant look 鈥 a custom Vivienne Westwood gown modelled after Mattel鈥檚 鈥楨nchanted Evening鈥 Barbie released in 1960. Before that, at the world premiere in Los Angeles, she recreated the 鈥60s 鈥楽olo in the Spotlight鈥 doll with a black glittering Schiaparelli number and flamboyant tulle hem.
Robbie and her stylist, Andrew Mukamal, fully committed to delivering some of Barbie鈥檚 iconic looks, which Mukamal shared on Instagram. In one image, Robbie posed in a black-and-white striped summery Herve Leger dress that resembled the original Barbie鈥檚 beach romper in 1959. In another, she stepped out at the Seoul premiere in two different hot-pink ensembles made famous with 1985鈥檚 鈥楧ay to Night鈥 Barbie: a knee-length suit and glittery tulle gown, updated by Versace.
Robbie鈥檚 commitment to staying in sartorial character on the red carpet has been dubbed 鈥,鈥 following in the recent footsteps of the spidery details Zendaya donned while promoting 鈥淪piderman: No Way Home,鈥 Jenna Ortega鈥檚 gothic glamour for 鈥淲ednesday鈥 and Halle Bailey鈥檚, well, mermaid gowns for 鈥淭he Little Mermaid.鈥
It鈥檚 a fashion tactic that appeared to have particularly struck a chord with 鈥淏arbie,鈥 as excitement mounted for the summer blockbuster. (Warner Bros. Pictures, which is distributing the film, is also owned by CNN鈥檚 parent company Warner Bros. Discovery.) Images of her outfits went viral thanks to their nostalgia factor, while Mukamal was praised for his creative and flattering takes.
See highlights from Robbie鈥檚 wardrobe below.
Margot Robbie鈥檚 suited 'day' look at the Seoul premiere of Barbie was a throwback to 'Day to Night' Barbie from 1985. (Mattel; Han Myung-Gu/WireImage/Getty Images)
In Sydney, Robbie wore a shimmering Versace mini dress. (Richard Milnes/Shutterstock)
Margot Robbie changed into the hot-pink 'night' look as well. (Mattel; Chung Sung-Jun/Getty Images)
Ryan Gosling and Margot Robbie's outfits at CinemaCon in April hinted at what was to come on the official press tour. (Alberto E. Rodriguez/Getty Images)
Robbie's polkadot Valentino dress was a nod to the 'Pink and Fabulous' Barbie doll from 2015. (Mattel; Jon Kopaloff/Getty Images North)
Robbie in Moschino at a press conference in Seoul. Under then-creative director Jeremy Scott, the Italian label's Spring-Summer 2015 collection was inspired by Barbie.
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