Canadian hip-hop artist Drake hopped onto a live video game stream with Twitch TV channel host
Ninja, and together the pair generated record audience numbers.
Twitch TV's most popular streamer, Tyler Blevins (aka Ninja) teamed up with Aubrey Drake Graham -- Canadian hip-hop artist and producer Drake -- and in the process set a new record for simultaneous views.
The pair and their pals were playing "Fortnite: Battle Royale," a free last-person-standing game, with Drake on PlayStation 4 and Ninja on PC.
Ex-eSports pro Ninja has six years on the clock as a streamer, specializing in first-person shooters and starting with games in the "Halo" franchise before transitioning to "H1Z1," "PlayerUnknown's Battlegrounds," and now "Fortnite: Battle Royale."
Though the stream did not reach 1 million views after , it did pass a live viewership of 600,000, making it Twitch's most-watched live broadcast to date.
The record was previously held by Guy Beahm, aka DrDisRespect, who reached a live audience of 388,000 after returning from a two-month hiatus in February 2018.
The previous month, "League of Legends" player Tyler1 had amassed an audience of 386,000 when he was let back into that particular game after a two-year ban.