A 鈥済roundswell鈥 of advertising executives have urged X chief executive Linda Yaccarino to resign from her role at the embattled social media company in the wake of an advertiser exodus and scrutiny over owner Elon Musk鈥檚 antisemitic remarks on the platform, according to marketing industry veteran Lou Paskalis.
鈥淚 sent her a text yesterday after thinking about it long and hard saying that,鈥 Paskalis, the founder and chief executive of marketing consultancy AJL Advisory, told CNN on Monday, adding that other members of the industry had done the same. 鈥淢y advice was to leave before her reputation was damaged.鈥
Yaccarino, a former NBCUniversal executive, joined the company formerly known as Twitter earlier this year to help revive its advertising business. Hundreds of major brands paused their ad spend after Musk鈥檚 acquisition over concerns about content moderation and the platform鈥檚 future under the eccentric billionaire.
But at least a half dozen major advertisers, including media giants Disney, Paramount and NBCUniversal, halted their spending on X on Friday. IBM also suspended advertising on the platform after its ad appeared alongside pro-Nazi content. The decisions to drop the platform followed criticism of Musk over his public embrace of an antisemitic conspiracy theory favoured by White supremacists.
鈥淪he thinks quitting is failing 鈥 She believes that she can mother Elon Musk into someone who could be respected by the advertising community, and that ship has definitely sailed,鈥 Paskalis said. 鈥淏ut she鈥檚 not going to come off the mechanical bull without all of us telling her, 鈥業t鈥檚 time to go.鈥 And I believe that there has been a groundswell of a lot of people such as myself saying, 鈥榮ave yourself.鈥欌
Yaccarino has indicated that, for now, she鈥檚 not going anywhere.
鈥淚 believe deeply in our vision, our team, and our community,鈥 she Monday morning on the platform. 鈥淚鈥檓 also deeply committed to the truth and there is no other team on earth working as hard as the teams at X.鈥
In a letter to employees sent Sunday night, which was viewed by CNN, Yaccarino also reaffirmed her commitment to the company鈥檚 work.
鈥淥ur work is critical, but it鈥檚 not always easy,鈥 she said. 鈥淲hat we鈥檙e doing matters, which means it naturally invites criticism from those who do not share our beliefs.鈥
Yaccarino has also said that X has taken steps to 鈥渃ombat antisemitism and discrimination,鈥 as she told employees in the Sunday letter. The company over the weekend accused Media Matters 鈥 the progressive media watchdog that first reported that ads for IBM and other major brands were running alongside pro-Nazi content 鈥 of aggressively searching for such content in a way that 鈥渕isrepresented the real user experience鈥 and could 鈥渕islead advertisers.鈥 (Media Matters has pushed back on this assertion.)
However, X did not remove the pro-Nazi accounts mentioned in Media Matters鈥 report, instead saying that their posts had little engagement and that they would no longer be eligible for monetization.
鈥淣o critic will ever deter us from our mission to protect free speech,鈥 Yaccarino said in the Sunday letter.
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Unusual flippered feet are making their way into the Saint Lawrence River this weekend. Led by underwater explorer and filmmaker Nathalie Lasselin, volunteer divers are combing the riverbed near Beauharnois in Mont茅r茅gie to remove hundreds of tires that have been polluting the aquatic environment for decades.
The Lebanese militant group Hezbollah announced that it fired a barrage of missiles at a military base deep inside Israel early Sunday following an Israeli airstrike more than a day earlier that killed at least 37 people, including one of the militant group鈥檚 senior leaders as well as women and children.
A sea lion swam free after a rescue team disentangled it near Vancouver Island earlier this week.
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The British Columbia election campaign is set to officially start today, with Lt.-Gov. Janet Austin issuing the writ for the Oct. 19 vote.
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A northern Ontario man is facing a $12,000 fine after illegally shooting a moose near the Batchawan River.
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Donald Trump returned to North Carolina on Saturday, stumping in the southern battleground state with direct appeals to women, claiming he would be a better champion for them than U.S. Vice President Kamala Harris, who is vying to become the first female president.
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The Lebanese militant group Hezbollah announced that it fired a barrage of missiles at a military base deep inside Israel early Sunday following an Israeli airstrike more than a day earlier that killed at least 37 people, including one of the militant group鈥檚 senior leaders as well as women and children.
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Lebanese authorities on Thursday banned walkie-talkies and pagers from being taken on flights from Beirut airport, the National News Agency reported, after thousands of such devices exploded during a deadly attack on Hezbollah this week.
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Jonathan Aranda homered for the second consecutive game, helping Taj Bradley and the Tampa Bay Rays beat the Toronto Blue Jays 3-2 on Saturday.
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Unusual flippered feet are making their way into the Saint Lawrence River this weekend. Led by underwater explorer and filmmaker Nathalie Lasselin, volunteer divers are combing the riverbed near Beauharnois in Mont茅r茅gie to remove hundreds of tires that have been polluting the aquatic environment for decades.
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Tattoos are becoming more common in today's society and, as a result, appear to be more acceptable in the workplace than they used to be.
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The St. Thomas police is asking the public for help locating a missing man.
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Despite the heavy rain, plenty of muscle turned up for United Way鈥檚 annual Pull the Bus fundraiser in Lethbridge Friday.
Lethbridge County has rescinded its fire restriction as a result of the recent cool, wet weathr.
The Lethbridge Hurricanes kicked off the 2024-25 season on a winning note Friday night, defeating the Edmonton Oil Kings 3-1 in a game played at VisitLethbridge.com Arena.
A northern Ontario man is facing a $12,000 fine after illegally shooting a moose near the Batchawan River.
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Jim Lester鈥檚 farm hopped on the cow-cuddling trend in early August, and his time slots have been pretty well sold out ever since.
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