Tupperware containers will now be available at Target, in a major shift for the 76-year-old brand.
Generally the company has sold its plastic food storage containers solely through in-home "Tupperware parties" or its own website 鈥 save a few brief and limited pilot programs with retailers HomeGoods, Bed Bath and Beyond, and Target itself.
Starting Monday, however, shoppers can find Tupperware in Target stores nationwide and on Target.com in a variety of container sizes and container bundles priced at US$7.99 to $79.99.
CEO Miguel Fernandez announced the launch via a , and the news follows Tupperware's June launch on Amazon.
It's part of Tupperware's bigger strategy to reinvent the brand, with plans to grow the business through multiple retail channels and get its products in front of younger consumers who never experienced the era of Tupperware parties.
The "party" format was historically the only way shoppers could buy Tupperware. It was a direct marketing event, typically organized by a woman and hosted in a customer's home or her own 鈥 so she could sell Tupperware products and earn commissions.
Over the last seven decades, the retail environment has changed dramatically. But Tupperware parties will still happen too.
"Younger customers less familiar with direct sales will now find our brand in retail and from there can develop personalized relationships," Fernandez wrote. "Customers who already love Tupperware parties 鈥 whether in-person or online 鈥 will now also be able to pick up their favorite essential food storage options at a store nearby."
People across Florida were given notice Sunday that Milton, for now just a tropical storm off the coast of Mexico, could intensify rapidly into a major hurricane before slamming midweek into the storm-ravaged Gulf Coast.
'Eat more vegetables,' doctors and dietitians say over and over. But for many people, it鈥檚 hard to do, because they aren鈥檛 excited about veggies or just don鈥檛 like them.
A Toronto police officer has been arrested after allegedly stealing three bottles of alcohol from a store.
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The federal government is providing $1.2 billion to help build a new hospital complex on the James Bay Coast, easing residents鈥 fears that construction wouldn鈥檛 start this year.
Donald Trump's fourth scheduled stop in eight days in Wisconsin is a sign of his increased attention as Republicans fret about the former president's ability to match the Democrats' enthusiasm and turnout machine.
New data raises questions about the drinks people consume and the potential risks associated with them, according to researchers at Galway University in Ireland, in partnership with Hamilton鈥檚 McMaster University.
British Prime Minister Keir Starmer's chief of staff quit on Sunday, citing concerns that growing news reports about her role 'risked becoming a distraction to the government.'
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New data from the Insurance Bureau of Canada (IBC) shows that even though claims for auto theft dropped in the first half of 2024 compared to their 2023 peak, the rates of reported theft remain well above those of years prior.
A massive fire broke out in downtown Langley Saturday morning, destroying a restaurant and forcing several other businesses to close.
A driver suffered only minor injuries after going airborne in a residential neighbourhood in Maple Ridge, B.C., on Friday, the car eventually landing on its roof in someone鈥檚 backyard.
Three people were taken to hospital after a crash between a pickup truck and a car in a rural part of Ottawa's south end on Saturday afternoon.
Demonstrators converged on downtown Ottawa Saturday afternoon as part of a global day of action to protest Israel's military actions in the Middle East.
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It was a year ago when Jomana Siddiqui visited Lebanon, where her father was born 鈥 and is now buried. She planned to return there soon; this time, she thought, she would take her two teenage daughters.
British Prime Minister Keir Starmer's chief of staff quit on Sunday, citing concerns that growing news reports about her role 'risked becoming a distraction to the government.'
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A French judge in the trial of dozens of men accused of raping an unconscious woman whose now former husband had repeatedly drugged her so that he and others could assault her decided on Friday to allow the public to see some of the video recordings of the alleged rapes.
French authorities said four migrants, including a two-year-old child, died Saturday in two separate incidents as they attempted to cross the English Channel toward Britain.
NDP House Leader Peter Julian says the Bloc Quebecois has not initiated conversations with his party to potentially bring down the minority Trudeau government, as Leader Yves-Francois Blanchet has threatened.
A Liberal MP and a Conservative MP will be part of a team delivering speeches at an event in Ottawa commemorating the one year anniversary of the attacks on Oct. 7.
Prime Minister Justin Trudeau repeatedly reiterated calls for a ceasefire in the Middle East on Saturday as he blamed Hamas, Hezbollah and Israel for a staggering number of civilian deaths.
Rwandan health authorities will begin a vaccine study against the Marburg hemorrhagic fever, officials said Sunday, as the East African country tries to stop the spread of an outbreak that has killed 12 people.
Bruzzese came down with COVID-19 in February 2023, and received her injection at the end of March. 鈥淏eing able to recognize smells is something we take for granted, until you can鈥檛.鈥
New data raises questions about the drinks people consume and the potential risks associated with them, according to researchers at Galway University in Ireland, in partnership with Hamilton鈥檚 McMaster University.
Scientists announced on Thursday a milestone in neurobiological research with the mapping of the entire brain of an adult fruit fly, a feat that may provide insight into brains across the animal kingdom, including people.
For humans, flashing a smile is an easy way to avoid misunderstanding. And, according to a new study, bottlenose dolphins may use a similar tactic while playing with each other.
Alphabet's Google is testing showing check marks next to certain companies on its search results, a company spokesperson said on Friday, in a move aimed at helping users identify verified sources and steer clear of fake websites.
But after fashion, death is the second through line in 'Heart on My Sleeve,' which tells the TV personality's life story as reflected by the items in her wardrobe.
Hollywood star Keanu Reeves made his professional auto racing debut on Saturday in an event in which 'The Matrix' star spun out at famed Indianapolis Motor Speedway.
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Financial strain can be an uncomfortable burden to bear, especially if you feel that you're doing as much as you can and are barely managing to stay afloat. Personal finance contributor Christopher Liew shares some tips for managing financial stress and digging your way out of debt.
Yugali Bharote starts her day in the kitchen, preparing lunch boxes for her sons bound for school 鈥 but she doesn鈥檛 stop there. She then prepares almost a dozen lunch boxes for customers who have subscribed to her homemade meals.
Dubai's Emirates airline has banned pagers and walkie-talkies from its planes, following last month's attacks on such devices carried by the Lebanese militant group Hezbollah.
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Travelling on a budget can be stressful, but there are ways you can ensure you're getting the best deal on flights as the holiday season approaches.
A five-seat sushi counter located inside another restaurant is the latest Vancouver eatery to receive a Michelin star.
Vanderbilt takes down AP poll No. 1 Alabama 40-35 in historic college football victory.
Avry Wortman, 13, scored two touchdowns on Sunday during her team's win in the under 14 Greater Moncton Football Association.
Argentine star Lionel Messi was on the bench to start Inter Miami CF's game in Toronto on Saturday.
New data from the Insurance Bureau of Canada (IBC) shows that even though claims for auto theft dropped in the first half of 2024 compared to their 2023 peak, the rates of reported theft remain well above those of years prior.
Tesla is recalling more than 27,000 Cybertrucks because the rearview camera image may not activate immediately after shifting into reverse, the fifth recall for the vehicle since it went on sale late last year.
A Pickering, Ont., student going to college to be a mechanic is shocked the engine in his two-year-old car will not be repaired under warranty after the dealership claimed he had been 'over-revving' the engine.
Chantal Kreviazuk is set to return to Winnipeg to mark a major milestone in her illustrious musical career.
From the beaches of Cannes to the bustling streets of New York City, a new film by a trio of Manitoba directors has toured the international film festival circuit to much pomp and circumstance.
A husband and wife have been on the road trip of a lifetime and have decided to stop in Saskatchewan for the winter.
The grave of a previously unknown Canadian soldier has been identified as a man from Hayfield, Man. who fought in the First World War.
A group of classic car enthusiasts donated hundreds of blankets to nursing homes in Nova Scotia.
Moving into the second week of October, the eastern half of Canada can expect some brisker fall air to break down from the north
What does New Westminster's t蓹m蓹sew虛tx史 Aquatic and Community Centre have in common with a historic 68,000-seat stadium in Beijing, an NFL stadium and the aquatics venue for the Paris Olympics? They've all been named among the world's most beautiful sports venues for 2024.
The last living member of the legendary Vancouver Asahi baseball team, Kaye Kaminishi, died on Saturday, Sept. 28, surrounded by family. He was 102 years old.
New data from Greater Vancouver and the Fraser Valley shows a surge in supply and drop in demand in the region's historically hot real estate market.
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Leo Campana's stoppage-time goal gave Inter Miami a 1-0 win and left Toronto FC's playoff hopes hanging by a thread Saturday.
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An investigation is underway into a fire and explosion that took place Saturday night in northeast Calgary.
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The first anniversary of the October Seventh Hamas attack on Israel is Monday and that prompted several hundred people to attend a pro-Palestinian rally Saturday afternoon at city hall.
Demonstrators converged on downtown Ottawa Saturday afternoon as part of a global day of action to protest Israel's military actions in the Middle East.
Three people were taken to hospital after a crash between a pickup truck and a car in a rural part of Ottawa's south end on Saturday afternoon.
Environment Canada has issued a frost advisory as temperatures across Ottawa and eastern Ontario are expected to dip near the freezing mark this evening.
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The Quebec satirical news show 'Infoman' is still going strong as it marks its 25th season.
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Highway 39 near Warburg was closed Saturday after a serious crash involving a motorcycle and a van.
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Saskatchewan's two major political parties made campaign stops in Moose Jaw Saturday with both promising to invest into the city if elected on Oct. 28.
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The Huron Ontario Provincial Police said they responded to a 鈥渄owned airplane鈥 just after 11 a.m. Saturday.
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The Oktoberfest Parade is fast approaching and organizers are urgently seeking volunteers to fill the role of sign carriers.
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The Saskatchewan Teachers' Federation hosted a virtual election forum on education Thursday evening, giving candidates in the provincial election a chance to share their thoughts and answer questions on issues teachers find most important.
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A Liberal MP and a Conservative MP will be part of a team delivering speeches at an event in Ottawa commemorating the one year anniversary of the attacks on Oct. 7.
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Fire crews in Greater Sudbury battled a large garage fire on Friday.
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People across Florida were given notice Sunday that Milton, for now just a tropical storm off the coast of Mexico, could intensify rapidly into a major hurricane before slamming midweek into the storm-ravaged Gulf Coast.
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Currently, County Road 18 is closed between Briton Road, and Rizzo Nicola Drive while police investigate.
The new last mile delivery station in will be open by the end of October 鈥 last mile facilities sort scan and prepare customer packages before they are loaded onto delivery vehicles.
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Ever since Taylor Swift made thousands, if not millions, of loyal fans鈥 wildest dreams come true by announcing a three-show run in Vancouver this December, scammers have attempted, and sometimes succeeded, to take advantage of the scramble for tickets.
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While the summer may be over, construction season in Lethbridge is not.
Lethbridge police executed dozens of warrants and laid numerous charges in another targeted enforcement project in the downtown area.
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The Ontario College of Family Physicians has presented awards to 750 doctors based on comments from patients, including eight physicians who are part of the Group Health Centre in Sault Ste. Marie.
Two teens, ages 14 and 19, have been charged with arson in connection with a July 14 fire in Cat Lake First Nation that destroyed $500,000 in construction materials.
A northeastern Ontario jury has started deliberating in Canadian musician Jacob Hoggard's sexual assault trial, we can now tell you what they weren't allowed to hear.
He may not have logged the fastest time or even gone the full distance, but residents of a Newfoundland town agree the goat who unexpectedly joined the local weekend half marathon was the event's undisputed champion.
A mother in a community where the cost of living is one of the highest in the country says grocery prices are 'inhumane' and retailers are putting profits ahead of people鈥檚 basic human right to food.
A soccer game in England on Tuesday night drove a spike in online traffic across the Atlantic to a website launched by the Newfoundland and Labrador government.
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