MONTREAL - Research In Motion (TSX:RIM) has launched its BlackBerry Bold in Canada.
It is only available through Rogers Wireless and costs $399 with a three-year voice and data contract.
Its release comes with much less fanfare, hype and consumer anticipation than the iPhone, which some people lined up overnight to purchase.
RIM says messaging and attachment functions appeal to a business audience, while multimedia functions such as video and music will appeal to consumers.
The BlackBerry Bold features a sleek display, one gigabyte of internal memory, a two-megapixel camera and a way to sync iTunes music.
RIM is also expected to launch yet another model this fall, with a touch screen model called the Thunder.
